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Estratégica® — financial advisory identity, cover
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Estratégica®

⊕ Bogotá_Colombia · Branding / Strategy

A financial and business advisory firm that helps companies organize complexity, identify opportunities and make better decisions, revealing clearer paths toward sustainable growth.

Client
Estratégica
Services
Brand Strategy · Positioning · Visual Identity · Data & Iconography System
Country
Colombia
Year
2025

The Challenge

Transform a highly technical service into a clear, approachable and trustworthy brand, communicating expertise without feeling distant or overly complex.

System Development

We built strategy, positioning and identity around revealing the way forward. The symbol combines a bridge with two upward arrows, connection, guidance and progress, expanding into a flexible system for data, diagrams and iconography.

The Result

A precise, confident identity that turns complex information into clear, actionable direction, and an ongoing strategic partnership between Estratégica and Puntto.

Clarity. Direction. Progress.

Visual identity: 14 frames

Estratégica visual identity — portrait
Estratégica visual identity — typography
Estratégica visual identity — growth chart
Estratégica visual identity — brand system
Estratégica visual identity — statement
Estratégica visual identity — data ring
Estratégica visual identity — colour and gradients
Estratégica visual identity — data and portrait
Estratégica visual identity — logo variants
Estratégica visual identity — data bars
Estratégica visual identity — iconography
Estratégica visual identity — statement board
Estratégica visual identity — logotype
Estratégica visual identity — data application