Origo®
A Franco-Latin culinary concept born from the meeting of two cultures: Latin American recipes and street-food formats met with French ingredients, technique and tradition. Conceived as a food truck and catering service.
Balance two seemingly opposite worlds: the precision of French cuisine with the warmth and spontaneity of Latin American food; sophisticated for the French market yet accessible and flexible enough to grow.
The name comes from the Latin origo: origin, source, beginning. We translated this cultural encounter into a system that moves between structure and expression: robust typography for expertise, organic forms for craft and creative freedom.
A distinctive, adaptable identity that brings French and Latin American culture together without reducing either to a cliché, a clear foundation for growth from food truck to future restaurant.
